As a CURA Strategies PR intern, I encountered a unique challenge working with our client Mended Little Hearts. As a sister company of Mended Hearts, I seamlessly integrated into the smaller client team and was tasked with a specific focus on enhancing their social media efforts. This required a nuanced and empathetic approach, as crafting social media content demanded a deep understanding of the delicate nature of congenital heart defects (CHD). My role involved balancing collaboration with the client team and the creative department to refresh the media strategy, with a keen emphasis on maintaining sensitivity and resonating with the target audience. The ultimate goal was to foster a sense of encouragement and support among CHD families, while simultaneously amplifying awareness and positioning Mended Little Hearts as a strong advocate for CHD awareness within the broader conversation.