My Role
CLIENT
TIMELINE
CATEGORY
Rockford's most vulnerable residents - many of them Black and Latino community members - faced serious gaps in health literacy during and after COVID-19. Distrust of healthcare systems, language barriers, and a flood of confusing public health messaging made it difficult for people to make informed decisions about their own care. The city needed communications that felt of the community, not just for it.
Design and produce a bilingual, multi-channel campaign that made complex health information clear, trusted, and culturally relevant - reaching Rockford residents where they actually were: at community events, on Facebook, in their inboxes, and in their neighborhoods.
I designed a suite of bilingual print and digital materials - event flyers, Spanish-language one-pagers, toolkits, and social graphics - all built to communicate clearly at a health literacy-appropriate level. I edited video content for YouTube and social platforms, capturing community events and producing educational series segments. Every asset was developed in close collaboration with UIC public health experts and 15+ community partners to ensure accuracy, cultural humility, and visual consistency across the campaign.
Flyer
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Flyer
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Videos
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Community Partnerships
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Awards
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Community Event
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22,342 Residents Reached
24,918 Materials Disseminated
26 Community Events
117 Vaccines Administered
125 Health Literacy Training Participants
33.59% Newsletter Open Rate (vs. 22.89% industry avg) and 17.21% Newsletter Click Rate (vs. 5.04% industry avg)
8 News Outlets that Covered the Campaign
Graphic Design
Copywriting
Video Editing
Bilingual Content (EN/ES)
Health Communications
Print & Digital Design
Social Content Creation
Campaign Reporting